JREF Swift Blog

In May of 2010, a person who prefers to go by the name The Reverend Anaglyph, started investigating a product for pets called Shoo!Tag. The makers of the product claim their product (quoted directly from their site) “combines cutting-edge science and technology to produce a “green” product that emits electromagnetic frequencies to keep pests away, eliminating the need to use toxic chemicals on your animals. shoo!TAG™ is leading the way in the pest management industry while being safe for pets, people and the planet.”.

They also claim, “shoo!TAG® utilizes Nature’s energetic principles in combination with physics, quantum physics and advanced computer software technology. The key to shoo!TAG® is the three dimensional electromagnetic field embedded in the magnetic strip.

shoo!TAG® when used as instructed, utilizes the power of the bio-energetic field which surrounds all living things to create a frequency barrier for up to four months.

shoo!TAG®'s magnetic strip is encoded with beneficial frequencies and resonances and an electromagnetic charge bearing a polarized energy signature, which when introduced into the bio-energetic field of the wearer produces results.

shoo!TAG® is calibrated to specific animals and specific insects to repel targeted pests. This is possible because various insects and pests react to frequencies. These frequencies are introduced into the bio-energetic field of the wearer. These specific frequencies and resonances have proven to disturb targeted pests and create a barrier.”

Being a skeptic, the Reverend  recognized that this product may not actually live up to the claims of the maker and set out to investigate the product. The first investigation can be found here.

In the second part of the investigation,  a couple readers of the blog were actually able to read and interpret the magnetic data from the Shoo!Tags used in the initial investigation. When confronted with the data, one of the company CEO’s. Melissa Rogers claims ‘we are only using the energy field that is already emitted from an animal and adding a few frequencies that we know that specific insects do not like’.

Part three goes into depth about the background of this supposed technology and it’s inventor.

Because of this investigation,  Rev. Anaglyph maintains a pseudonym. S/he has been targeted by people attempting to find personal information, including a home address. S/he has also received a number of threats.

 

To read more of the Reverend’s work, visit  http://www.tetherdcow.com

To see what others are saying about this topic visit: http://forums.randi.org/showthread.php?t=176921